1 Complete the South Korean tourism products (1–5) and market segments (a-e) with the correct options below. Then match the products to the market segments.

1) Traditional Royal Palaces and Temples - d) Cultural tourists
Explanation: Traditional palaces and temples are significant cultural attractions in South Korea, attracting tourists who are interested in exploring the country's rich history and cultural heritage.

2) K-Pop Concerts and Music Shows - a) Young music enthusiasts
Explanation: K-Pop has gained immense popularity worldwide, especially among young people. Therefore, K-Pop concerts and music shows are likely to attract young music enthusiasts.

3) Popular Hiking Trails and National Parks - c) Eco-tourists
Explanation: Hiking trails and national parks offer opportunities for eco-tourism, allowing tourists to immerse themselves in South Korea's natural beauty and preserve the environment.

4) Shopping Streets and Modern Shopping Malls - b) Shopaholics
Explanation: Shopping streets and modern shopping malls cater to individuals who enjoy shopping for various products and experiencing the vibrant retail scene in South Korea.

5) World-class Ski Resorts - e) Winter sports enthusiasts
Explanation: South Korea's ski resorts offer excellent facilities for skiing and snowboarding, making them a favorite destination for winter sports enthusiasts.

Matching the products to the market segments:
- Traditional Royal Palaces and Temples - Cultural tourists (d)
- K-Pop Concerts and Music Shows - Young music enthusiasts (a)
- Popular Hiking Trails and National Parks - Eco-tourists (c)
- Shopping Streets and Modern Shopping Malls - Shopaholics (b)
- World-class Ski Resorts - Winter sports enthusiasts (e)