1. Read the description of a PR manager and fulfill the task below:
What is a Public Relations Manager?
The public relations manager job is a mid-level management role for someone with 6-8 years of experience in the field. PR managers create and maintain a favorable public image for their employer or client by communicating programs, accomplishments and/or points of view.
Public relations managers are tasked with fielding media questions and pitching stories to the media, preparing media kits and organizing press conferences. In addition to writing press releases, they write speeches for organizational leaders, develop advertising and marketing communications material and prepare articles for corporate newsletters. Public relations managers also release information to counter negative publicity and handle crisis and emergency communications.
In addition to overseeing full-time employees, PR managers might hire and manage freelance copywriters, graphic designers and others. They will also typically manage the public relations department budget. They typically report to the head of a unit/department.
What professional skills and qualities should a PR manager have in your opinion? Write down not less than five:
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2. Choose your favorite brand of any product (clothes, food product, car, jewelry, etc.). Why do you prefer it? Describe it in detail, name the company-producer, the country of origin, the price in the market, and how is it advertised. Write down not less than 10 sentences.
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