4. Read the text and answer the following questions. 1. When is necessary to do if a company wants to sell the goods in a new market?
2. What is a feasibility study?
3. What are the ways of getting (assessing) the market potential?
4. Where can manufacturing companies exhibit their samples of goods?
5. Do they display a full range of their goods at a trade fair?
6. What is an advertising campaign?
7. What is the aim of promotion of goods? What should potential customers do if they want to buy something?
When a company starts to sell goods in a new market, they often do some market research or a preliminary study to see if the project is feasible. They research (investigate) the market potential or do a feasibility study to see if they will make money by selling in the new market (i. e. to see if the product/project is viable)
One way to assess the market potential is to take a stand at a trade fair where com¬panies can exhibit samples of their products and see what response they get from prospective customers. The Trade Fair is an exhibition of goods and a company exhibits a sample of its product at its stand. This as also a form of publicity (or advertising) and the company representative will probably hand out publicity brochures to advertise (or promote) the product further. Often journalists (the press) write about the trade fair and sometimes companies hold a press conference if they want to promote a particular model or range. (Each different type of car, bike etc. is a model. All the different models made by a company make up its range. The full range of goods is normally displayed in the company's catalogue. The catalogue is a book¬let or brochure).
Another way of promoting (or publicizing) a new product is to place advertise¬ments in magazines or newspapers. Advertisements are also called adverts or ads for short. A plan to do a lot of advertising of one product is called a campaign. Starting an advertising cam¬paign on a new product is known as launching the product.
The aim of publicity/promotion is to interest customers (or buyers, or clients) in the product. Initially customers/clients might make inquiries about the product. When they decide to buy, they place an order. At a Trade Fair companies are trying to win (obtain) as many orders as possible. However, before a client places an order he wants to know many things: how long delivery takes, whether the company can supply replacements and spare parts, what the after sales service is like, etc. (All the individual parts in a model are called components. If one of the components breaks the customer will want a replacement spare part. If the product is complicated, skilled workers might be needed to fit spare parts or to service or maintain the machinery. Any maintenance or servicing the company does after it has sold the product is called after-sales service).
I live in a three-room flat on the fourth floor of a nine-story block of flats.
I live together with my parents and a younger sister.
There are two bed rooms and a living room there in my flat. Naturally, there is also a kitchen, a bathroom and a toilet. There is a corridor from which we can get into any of the rooms or the kitchen. The flat doesn’t have a balcony, which is a pity really.
Our kitchen is quite modern and reasonably well-equipped. There is a kitchen table, four chairs, a fridge, an electric stove and a cupboard with various pots, pans and the dishes.
My parents’s bed room is relatively small but quite cosy. There isn’t much furniture in it; there are only a double bed and a wardrobe.
I share a room with my sister because we are quite close and it’s better that way. There are two beds and a large desk with a desk-top computer. We do our homework sitting at this desk and we can do it at the same time because the desk is so large.
I am quite content with my living conditions; however, I would still prefer to live in my own house in the future.
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