Active vocabulary of the lesson
Verbs: plan, analyze, create, develop, produce, determine, portray, consider, execute, gather, perform, identify, continue, prepare, illustrate, select, consult, specialize in, accompany, present, complete, assist, review, supervise, follow, devote, order.
Nouns: solution, layout, report, display, packaging, brochure,
service, logo, businesses, sign, signage, page, media, needs,
customer, target, audience, research, strategy, sketch, size, arrangement, charts, data, copywriter, approval, ink, error, software, equipment, sample.
Adjectives: visual, effective, various, promotional, distinctive,
environmental, graphic, cognitive, cultural, physical, social,
relevant, corporate, different, creative, considerable.
Lexical exercises
1. Make up expressions with the given new words.
Model: to illustrate the page, to develop a new technique etc
3. Find in the text word combinations beginning with:
visual …, effective …, electronic …, various …, graphic …,
promotional …, marketing …, distinctive …, interactive …,
multimedia …, cognitive …, relevant …, creative …, different
…, completed …, specialized …, considerable … .
4. Try to give:
a) synonyms to the following words: to produce, to determine,
to consider, to gather, to perform, to identify, to continue, to
develop, to prepare, to consult, to present, to assist, to review,
to supervise, to complete, to devote;
b) antonyms to the following words: effective, increasing, new,
relevant, important, different, completed, considerable.
5. Find in the dictionary interesting phrases with the words:
size, equipment, business, error, arrangement, sound, artwork,
target, strategy, way, layout, approval, research
2. Somebody took my pen.
3. He said that someone had stolen his wallet.
4. We heard their steps.
5. They are attacking someone.
6. Who has Tom invited to dinner?
7. Liz said that her cat had been eaten the fish.
8. I left all the books at home.
9. At the moment the pupils are learning a new rule.
10. My brother wrote this story.
11. We have already taken the dog for a walk.
12. My parents promised me a new computer.
13. Christy can finish the work.
14. They will reach the agreement tomorrow.
15. At seven o’clock my father was repairing the bicycle.