calm freedom grateful irritating miserable put up with run out of schoolwork stay out
Josh Hi, Maria. How’s your exchange programme going?
Maria It’s not going well, to be honest, and I feel pretty 1miserable about it.
Josh Poor you. Why’s that?
Maria There are lots of rules in my host family’s house. I can’t 2 late, and I have to do all of my 3 before dinner. I’ve got no 4 at all.
Josh So you don’t like the family?
Maria Well, the mum and dad are nice to me, and they help me a lot. I am 5 to them, but they aren’t easy to live with!
Josh Have they got any children?
Maria Yes – Mandy and Peter. Mandy is great, but Peter is really 6 sometimes.
Josh Why? What does he do?
Maria Well, it’s difficult to 7 all of his sarcastic jokes. I think I’m going to 8 patience with him one day and hit him!
Josh Don’t do that! Try to be 9 and relax.
Maria I am trying, but it’s difficult!
What is brand?
A brand is a special trade mark, sign, symbol, design of the product that distinguishes it from other products.
When can we speak about brand loyalty?
We can speak about brand loyalty when people are committed to a particular brand that they regularly buy.
How much time does it take to create a brand?
It takes up to ten years to create a brand in the West. In Russia it can only take two years.
Why do companies use brand-stretching?
Brand-stretching helps companies to generate additional revenue and increase brand-awareness.
Do people in Scotland prefer world-famous or local brands of fizzy drinks?
People in Scotland prefer local brands of fizzy drinks.
What are the reasons for Barbie’s continued popularity?
These reasons are costume variations and brand-stretching.