choose the correct statements
Professor: So, Dennis, what changes have you seen in marketing recently?
Dennis: Well, as you know, customers love to post online reviews of products these days.
These reviews are now just as important as traditional advertising. Maybe even
more important. TV advertising is as useful as it was before, of course. On the
other hand, newspaper ads are much less effective than they used to be.
Professor: Hmm. That’s interesting. . . . I’ve spoken to some marketing people who aren’t as
positive as you are about online reviews.
Dennis: Really? I’m surprised. There are certainly some concerns with online reviews. For
example, satisfied customers are less likely to write reviews than people who
have had a problem. This means there might be more negative reviews than
positive ones. But online shoppers are wiser now. A few negative opinions are
not as harmful as they used to be. Also, the positive reviews can be as valuable
as ads. If a customer loves a product, he or she will endorse it just as
enthusiastically as a TV ad does!
Верных ответов: 3
Online shoppers won’t buy a product if they see a negative review.
Dennis thinks that online reviews are not very important in marketing.
Some marketing people have a negative opinion of online reviews.
Newspaper ads used to be more effective.
Customers with problems are more likely to write online reviews.
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