Fifty years ago people went to the local shops for most of what they needed. The shopkeeper knew them and (11)………. time to talk and ask about their family. Gradually, though, the small local shops disappeared as the large (12)………. and supermarkets took over. Shopping then became impersonal. As it didn't really matter where you shopped, you weren't loyal to any particular retail (13)………. . After all, you could get your favourite (14)………. anywhere. But, at the start of this century, companies realized that they needed to (15)………. with their customers to keep them coming back. (16)………. , lifestyles and aspirations became the buzzwords of the day in marketing.
In 1987, a European company (17)………. a sports drink called Red Bull. Its marketing was aggressive and it (18)………. sports and extreme activities: Formula 1 racing, snowboarding, surfing, skateboarding and windsurfing. It is clearly aimed at young men. Now it produces a monthly magazine called the Red Bulletin, (19)………. online, and free in many bars, clubs and hotels. With its (20)………. slogan, "Red Bull gives you Wings", today die company sells more than 3 billion cans a year around the world. This company found out how to seduce their customers effectively.
(11) A. took В. used С. spent
(12) A. links В. networks С. chains
(13) A. outlet В. place С. point
(14) A. purchases В. brands С. names
(15) A. engage В. promote С. develop
(16) A. devotion В. loyalty С. faith
(17) A. endorsed В. did С. launched
(18) A. targeted В. advertised С. sponsored
(19) A. advance В. available С. alive
(20) A. memorable В. memorial С. memo

1/ We always abide all rules of our school.  2/ I usually awake early in the morning.  3/ I never beat the weak children or animals.  4/ They often begin their work at 8.30 in the morning.  5/ She can't bend this branch and puts it aside.   6/ Our dog doesn't bite anybody but everybody is afraid of it.  7/ As a rule in winter a wind blows and it often snows.  8/  I never break anything but my sister does.   9/ Our mother bring something tasty every day.  10/ They  build a lot of new schools every year.  Сори сколько смогла.

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Vasnetsov Museum

There is a very unusual house in the center of Moscow. It A 4) doesn't look like the other houses around it. It looks like a house from a Russian fairy tale. The famous Russian artist Victor Vasnetsov B. 1) lived in this house with his family more than 100 years ago. Victor Vasnetsov loved Russian fairy tales, and C 3) many of his

pictures are based on them. He also designed the house itself and the wooden furniture inside it. His house D D. 1) is now a museum and part of the Tretyakov Gallery. The top floor of this house is Vasnetsov's studio where he worked on some of his famous pictures: "Alyonushka", "Ivan-Tsarevitch Riding the Gray Wolf", and others. Some of these pictures are still in thistudio. Many tourists believe that this is one of the E 3) best museums in Moscow.

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The Chicken and the Apple Tree

One autumn day, a chicken looked out of her window. She saw an apple tree growing A 3) next to her house. "This is strange, " she said. "There was no tree in that

place yesterday. " "Some of us grow faster B 6) than others, " said the tree.

The chicken looked at the tree again. "I have C 5) never seen a tree that has feet and two ears, " she said. "Some of us do, " said the tree. "Come out and eat one of my apples".

"Actually, this is the first time that I have heard a tree speak, " said the chicken. "Some of us can, " said the tree. "Come out for a walk".

"I have heard that trees lose all their leaves this time of year, " said the chicken. "Oh, yes. We do. " The tree began moving and all the leaves fell D 2) off. The chicken was not surprised to see the big wolf standing E 7) where the tree had been. She closed her window.