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2b Read and answer the questions.
1 Why do companies develop new promotion techniques?
2 How did the customer make money with this promotion?
3 How did Shell make sure the promotion wouldn't cost them too much money?
4 What evidence is there that Make Money was a successful promotion?
New promotion techniques
Techniques which are used to win customers include coupons, samples, money back,
competitions, etc. Many of these techniques are over a hundred years old. New promo
tion techniques are not often developed and, even when they are, there is always a
risk that they will not please customers. So why do companies still try to develop new
promotion techniques? The answer is because companies which do develop a suc
cessful new promotion can win many customers because they are the first to use the
technique
The oil company Shell invented a new "matching-half promotion called 'Make Money
Each time people bought a Shell product they were given half of a bank note. If they got
the other half of the note they could get the money for the two halves. So for example,
if they got two halves of a 500 soum note, they could get 500 soum in cash in the Shell
shop. The competition was very successful because it was simple, it was easy to win
and people liked getting cash immediately. Shell liked it because it could control the
amount of money it had to pay. It printed a limited number of matching halves. 'Make
Money' was a very successful promotion and paid for itself many times over. It helped
Shell to increase its sales by 50% over a ten week period. When the promotion was
over, sales remained high for several months. This was because some motorists who
had changed to buy Shell products during the promotion continued to buy them after
the promotion ended.​

ответ:

о смелом волшебнике гарри поттере состоит из семи книг. больше всего мне понравилась первая. в ней гарри мой ровесник. многие его черты я узнаю в себе и своих друзьях.

многие спрашивают меня, почему я люблю читать о гарри и его друзьях. я тоже об этом думаю. скорее всего, в книгах о гарри поттере людей больше привлекает не волшебство. хотя о нём тоже интересно читать. самое главное, это дружба, соединившая рона, гарри и гермиону. интересен невил долгопупс и другие . напоминает мне гендальфа из «властелина колец». он такой же мудрый и смелый. не знаю почему, но мне нравится строгий профессор снегг.

ответ:

объяснение:

i wake up at 7 o’clock every day except sunday. i wash myself, clean my teeth with a tooth-brush and have my breakfast. in the mornings i like to eat fried eggs or omelette, cheese sandwich and to drink white coffee. my lessons begin at 8: 30. i have to get to my school four stops by bus and not to be late i leave home at 7: 50.

at 2 o’clock the lessons are over. if the weather is good i like to go home from school on foot. after dinner i like to watch tv. i go in for boxing twice a week. my training begins at 3 o’clock and lasts for an hour. then i do my homework. my parents go home after their work at half past five and we have supper at about six o’clock.

i go for a walk with my friends in the evening. we go to the cinema or spend time in the public garden. i go to bed at 10 o’clock. thanks to the fact that i have plan of the day i have the time for studies and a good rest.

каждый день, кроме воскресенья, я просыпаюсь в 7 часов утра. умываюсь, чищу зубы и завтракаю. утром я люблю есть яичницу или омлет, бутерброд с сыром и пить кофе с молоком. занятия начинаются в половине девятого. до школы нужно ехать четыре остановки на автобусе, поэтому чтобы не опоздать, я выхожу из дома без десяти восемь.

учусь до двух часов. из школы, если хорошая погода, мне нравится возвращаться пешком. после обеда люблю посмотреть телевизор. два раза в неделю посещаю секцию бокса. тренировка начинается в 15 часов и длится один час. потом делаю . родители возвращаются с работы пол шестого, и около шести мы садимся ужинать.

вечером я гуляю с друзьями. мы ходим с ними в кино или просто сидим в сквере. спать ложусь в десять часов. хорошему распорядку дня, мне хватает времени на учёбу и полноценный отдых.