Like any other sphere of business, advertising means tough competition first of all. The following words will help you in the situation when you are to describe this toughness.
Compete, vie, be in competition with, fight, contest, pit oneself against, competitor, rival, battle, straight fight, rivalry, competition, competitive, cut-throat, dog-eat-dog, rat race.
Now try to define the right sentence for the words above. Change their forms if
necessary. Some words can be used twice.
1. This computer firm is strong enough … on equal terms at home and abroad.
2.Advanced technology and low wage costs are helping the Taiwanese firms … internationally.
3. His restaurant is now so good that it … … … some of the best in London.
4. If you want the job, you’ll have … for it.
5.The two major tabloid newspapers … with each other for the best stories.
6.In a desperate bid to dominate the market, they had … … … the giants of the computer industry.
7.The leadership election will be … by four candidates.
8. …for these jobs is very tough – we have over 200 applicants for just six posts.
9.These acting awards are … in an atmosphere of intense rivalry.
10.In such a fiercely … environment, it’s inevitable that some companies will go out of business.
11.Their company was our main … for that share of the market.
12.There is … competition between drug companies these days.
13.There was a long … for control of the publishing company.
14.Advertising is a … business.
15.The stress of the … … is a major cause of health problems.
16.With only two candidates left, it will be a … … between them for the post.
17.This information is secret, which could be of great value to our … .
