1. What a brand is called. -brand name 2. How much people are aware of a brand. -Brand awareness 3. What a company wants people to think about a brand. -brand image 4. What people actually think about a brand? - 5. When a product doesn’t fit the company’s brand. -off-brand 6. The value (either monetary or not) that a brand adds to a product or service. -brand equity 7. When people like a brand and buy it again and again. -brand loyalty 8. When a product or service is associated with a brand. - brand identity 9. When an existing brand is used to support a new range of products. -derived brand 10. When a component of a product becomes a brand in its own right (e.g. Intel in PCs).-brand extension
1. I will phone her tomorrow. (When? Who?) 2. We will hold a seminar on his problem in two days. (When? What? Who?) 3. The exam will start at 8.30 tomorrow, (What time? When? What?) 4. They will learn Spanish next year. (When? What? Who?) 5. I will write to you every day. (How often? Who?) 6. She will do information technology at the university. (Where? What? Who?) 7. My classmates will have a talk with the Head of the Department tomorrow. (Who? When? Whose? What?) 8. They will have their teaching practice at school next term. (What? When? Where? Who?) 9. Dr. Smith will lecture at our university for two terms. (Where? How long? Who?) 10. Students will have a vacation in two weeks. (What? When? How many?)
2. How much people are aware of a brand. -Brand awareness
3. What a company wants people to think about a brand. -brand image
4. What people actually think about a brand? -
5. When a product doesn’t fit the company’s brand. -off-brand
6. The value (either monetary or not) that a brand adds to a product or service. -brand equity
7. When people like a brand and buy it again and again. -brand loyalty
8. When a product or service is associated with a brand. - brand identity
9. When an existing brand is used to support a new range of products. -derived brand
10. When a component of a product becomes a brand in its own right (e.g. Intel in PCs).-brand extension
1. I will phone her tomorrow. (When? Who?) 2. We will hold a seminar on his problem in two days. (When? What? Who?) 3. The exam will start at 8.30 tomorrow, (What time? When? What?) 4. They will learn Spanish next year. (When? What? Who?) 5. I will write to you every day. (How often? Who?) 6. She will do information technology at the university. (Where? What? Who?) 7. My classmates will have a talk with the Head of the Department tomorrow. (Who? When? Whose? What?) 8. They will have their teaching practice at school next term. (What? When? Where? Who?) 9. Dr. Smith will lecture at our university for two terms. (Where? How long? Who?) 10. Students will have a vacation in two weeks. (What? When? How many?)