From the point of view of mass communication literature - media exposure, which does not differ regular exposure, such as television.The impact of information depends on how it meets the social needs of the audience and how regularly. Also, the impact depends on the content and method of presentation of information. This point is crucial in editing theory The book meets the basic tasks of the media: education, entertainment, informativeness. Often, in the book we see a syncretism of the age in which it is written. Such a move, as "hidden" PR is present in the book. What it is not the media? Mass communication is a system consisting of the message source and the recipient of a physical channel between the posts movement.The book market, like any TV channel, distributed by type. Entertaining novels and detectives, informative and educational lit-ra, art - for the soul. AND MEDIA features book has. And it has one property that good when the bad - "that written with a pen, not cut down with an ax." This is the most durable compared to printed newspapers and magazines source. Not to mention the fast-paced TV
The book meets the basic tasks of the media: education, entertainment, informativeness. Often, in the book we see a syncretism of the age in which it is written. Such a move, as "hidden" PR is present in the book. What it is not the media?
Mass communication is a system consisting of the message source and the recipient of a physical channel between the posts movement.The book market, like any TV channel, distributed by type.
Entertaining novels and detectives, informative and educational lit-ra, art - for the soul. AND MEDIA features book has. And it has one property that good when the bad - "that written with a pen, not cut down with an ax." This is the most durable compared to printed newspapers and magazines source. Not to mention the fast-paced TV