Работа с партнером. Обсудите шесть видов рекламы из списка.(развернуто)
Что бы вы порекомендовали для компаний в 6?
Work with a partner. Discuss the six forms of advertising from the list.
Which would you recommend for the companies in 6?

social media, click ads, targeted emails, advertising boards, search engines, promotional events

JOANNA: Please, come in, have a seat. Would you like to drink? Coffee? Mineral water?
GREG: Oh, I (1) will (have) a coffee please.
JOANNA: Lucy, please, could you make two coffees? Well, thanks for coming this morning. I (2) ….. (told) you why I asked you here. Um, as you know, there (3) have (been) some big changes in the company. In fact, we (4) are toing to (restructure) the whole department.
GREG: Yes, I know. When (5) is (it going to happen)?
JOANNA: Everything (6) will have (been) finished by the summer. Um, the thing is, under the new structure your job (7) will (probably/disappear).
GREG: Really? Is that certain?
JOANNA: Well, we (8) are (havinge) a meeting next week to finalise all the plans, and of course I (9) will (let) you know what we decide. Anyway, you don’t have to worry.
GREG: Oh? (coffee arrives)
JOANNA: Well, as I was saying, you don’t have to worry. We (10) will (offer) you a new job. You (11) will (have) more responsibility, and the salary (12) will (be) much better.
GREG: That’s wonderful, thank you very much. What exactly (13) will (the new job/involve)?
JOANNA: Well, we (14) are going to (expand) the whole customer services area. If you accept the job, you (15) will (be) responsible for the new team. Um, it (16) ….. (means) a lot more work, of course. What do you think?
GREG: It sounds great, but I (17) will (need) a day or two to think about it.
JOANNA: Of course, no problem. Look, I (18) will (not/be) in the office for the next few days – I (19) am (visiting) our subsidiary in Hungary. (20) Will (you/have) an answer for me by next week?
GREG: Yes, I (21) will (give) you my decision on Monday.

Although Ford (1) has made operating profits of over $7 billion in its American market this year, the story in Europe (2) is very different. Its market share (3) has fallen from 12% six years ago to only 9% now. The truth is that rivals like Volkswagen and Renault (4) have performed much better over recent years. They (5) have cut costs and (6) launched exciting and highly successful new models. In contrast, Ford (7) has withdrawn its large saloon, the Scorpio, which was not selling well. But Ford (8) has had a lot more success at the higher end of the market. Over the last few years it (9) has spent a lot of money buying brands such as Jaguar, Aston Martin and Land Rover, and these models have much higher profit margins. It (10) has taken some time to sort out the problems at Jaguar in particular, but it’s now a successful part of the business.