с переводом
MARKET RESEARCH
Market research is the process of systematically gathering, recording and analyzing data concerning a particular marketing problem.
Thus, market research is used in specific situations to obtain information that is
not otherwise available to decision makers.
There are 6 steps in doing marketing researches:
1) to define problem
2) to make preliminary investigations
3) to plan research
4) to gather factual information
5) to interpret information
6) to reach conclusion
Survey is a major form of research in the most developed countries. A survey is
the collection of data through use of a questionnaire. The researcher can conduct a
survey by mail, by telephone, or in person.
To reach a large number of widely dispersed people, a mail survey can be
effective and time-consuming.
The researcher can use telephone survey to get an immediate response. This is
efficient way to contact a large group of people. Also, people are more apt to participate
in a telephone survey because it seems easier than filling out forms.
To discuss issues in-depth researches usually use personal surveys because these
enable the interviewer to probe for further information. This type of survey is suitable for
complex and emotional issues. It also allows the interviewer to present visual information
such as a sample product or an advertisement. However personal interviews tend to be
the most expensive.
Popular forms of personal surveys are mall intercepts, focus group interviewers
and in-home services. A mall intercept is a personal survey in which the interviewer
stands in a shopping center, stops consumers and asks them to participate. This is
presumably an effective way to find potential purchasers.
A focus group interview is a personal interview of a small group of people in
which the interviewer poses one-ended questions and encourages group interaction. In a
typical focus group interview 6-12 people participate for 1 or 2 hours. The interview is
usually typed so that it can be studied later. Focus groups are useful for identifying issues
to explore in follow-up studies. Researchers must be careful not to treat the opinions of
one or a few focus groups as being representative of the entire target market. The success
of the focus group depends on the ability of the interviewer to encourage the discussion
and the ability of the researchers to interpret results.
In-home interviews are surveys in which the interviewer visits subjects at their
homes. This kind of interviews gives researches a chance to learn a lot about consumers.
In-time interviews are the least used type of survey.
ответ с переводчика
Diet or diet is a set of rules for the consumption of food by a person or other animal. A diet can be characterized by factors such as chemical composition, physical properties, the cooking of the food, and the timing and intervals of meals.
ответ носителями английского языка. Топик про диету
Now it's very fashionable to have a lean body and to keep a diet. There are many different opinions about it. Some say that diets are harmful and dangerous to health, others consider them useful. There are a lot of different dietary programs. Each of them excludes the certain number of products, due to this, weight loss occurs. There is a special diet menu for athletes, which help to gain muscle mass. People who have diabetes most often need to adhere to a certain diet. Based on the special literature you can develop your own program. Many nutritionists deny the use of restriction in foods, because the body needs nutrients: proteins, fats, carbohydrates, sugar, salt. During slimming, a person uses his internal reserves, when they are exhausted, various chronic diseases begin to develop.
Diet is a strong stress for the body. If you still managed to lose weight, then it's very important not to gain weight. There are two such things as bulimia and anorexia. But they are problems of a psychological nature. The main thing is not to confuse the diet with a hunger strike.
The surest way to get rid of excess weight, eat fractional, balanced, often and in small portions. This eating will help not only to remove extra pounds, but also to avoid the occurrence of various diseases.
In July, TV people celebrated a significant date. 81 years ago, the first telecast was released in our country. For the residents of the Soviet Union, this became a landmark event and the start of the development of Russian television broadcasting. Our correspondent Luiza Yeghiazaryan drew a parallel between past and present television. Luiza Yeghiazaryan, correspondent: "Dear radio viewers! Oddly enough, but with this phrase the first television program in the USSR began. 80 years ago the prefix" tele "did not exist. Listeners were addressed as" radio viewers ", and the broadcast itself was called" farsightedness. " . In July 1938, the first television sets began to appear in public places. And by the fall, television began to work, however, one day a week. " And there were only two channels. The content was produced only in one organization - the USSR State Television and Radio Broadcasting, and the first broadcasts could only be seen by Muscovites. Today, when many cities are actively developing their own television, it's hard to imagine. Now almost everyone can boast of a local TV channel. Lydia Kiseleva, a resident of the Oktyabrsky settlement: "We made sure that we watch LRT. Every day we watch the news, what we have in the Moscow region, what in the villages, Malakhovka is shown, Tomilino is shown our village. If someone has something does not show that we have a specialist, he immediately, on the first call comes, connects. " Gradually, in the late 80s, the third and fourth buttons appeared. Compared to the number of modern TV channels, this is, of course, a drop in the ocean. Today viewers have access to hundreds of channels for all ages, tastes and interests. Ekaterina Shteting, a resident of Lyubertsy: "Children, of course, love to watch cartoons, I like to watch movies and news. Basically, I turn on cartoons when I do household chores, cook dinner, or clean up. I turn on the TV and for about 30 minutes I have time to go about my business and the children will not distract me for about a year. We use the Antenna communications operator and everything suits us, there are no interruptions, there are no failures and there was not even. " Luiza Yeghiazaryan, correspondent: "It would seem that television simply has nowhere to develop further. There are many channels, the image is clear, there are enough cartoons for everyone. But there is no limit to perfection. And this year television has stepped into a new era. People throughout Russia have switched to digital." Galina Grishina's TV works almost round the clock. The pensioner did not feel any inconvenience due to the transition to a new television format. Galina Grishina, a resident of Lyubertsy: “I was afraid that I would have to buy a new TV, but everything worked out, I have an excellent image and all my 44 channels work great. The image was good, clear, crisp, and now it is the same.
Объяснение:
можно,если что сократить