Winter holidays are shorter than summer holidays. They start at the end of December and last about two weeks. In winter, it is so nice to relax from school. During the winter holidays we celebrate the New Year. New Year's Christmas trees for children are held in schools and theaters. In winter it is usually very cold, frosty, snowy, but this year there was no snow. When the weather is bad, I sit at home and watch TV. During the winter holidays always show something interesting. Sometimes my friends come to me, and we play computer games. I always walked with my friends every day. There is also more time to read for lessons, and other hobbies.
Nowadays due to the globalization companies want to extend their products all over the world. Most of them used to remain the strategy that had worked on the home market. But the time showed that they would have to change it in order to maintain competitive.
Global brands were extremely interested in capturing an Indian market consisted of more than 150 million potential customers and, moreover, the number is raising with an enormous temp. The brands had to become feat so as to keep up with Indian brands that offered superior quality.
The examples of successful integration to an Indian market are Unilever and Nokia. Unilever invented the shampoo sachets and were selling it with a minor price. People liked the idea and a lot of other brands started to sell powder, oil and paste in sachets. Nokia introduced a dust-resistant keypad and inbuild flash light - the features were directed to rural customers and it worked.
The story showed that brands have to localize its elements to every single country to be a success.
During the winter holidays we celebrate the New Year. New Year's Christmas trees for children are held in schools and theaters.
In winter it is usually very cold, frosty, snowy, but this year there was no snow.
When the weather is bad, I sit at home and watch TV. During the winter holidays always show something interesting. Sometimes my friends come to me, and we play computer games. I always walked with my friends every day. There is also more time to read for lessons, and other hobbies.
Global brands were extremely interested in capturing an Indian market consisted of more than 150 million potential customers and, moreover, the number is raising with an enormous temp. The brands had to become feat so as to keep up with Indian brands that offered superior quality.
The examples of successful integration to an Indian market are Unilever and Nokia. Unilever invented the shampoo sachets and were selling it with a minor price. People liked the idea and a lot of other brands started to sell powder, oil and paste in sachets. Nokia introduced a dust-resistant keypad and inbuild flash light - the features were directed to rural customers and it worked.
The story showed that brands have to localize its elements to every single country to be a success.