Текст:
media
this is a modern word, loosely defined as all the public information systems, such as television, radio, newspapers and magazines. the public, customers,
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and competitors all receive information about organizations from the media. organizations are the ones that supply a great deal of the information to the media, either directly or indirectly.
it is necessary to be very careful about what goes out and what is put out and also to be very practical about it. organizations cannot hide from the media, and when they solicit the media, they get the opportunity to make big mistakes. media people, for the most part, are very professional, are interested only in telling interesting stories and are not out to "get anybody." however, organizations must deal with the media on a planned basis. leave nothing to chance.
if a suitable consulting firm is not available or affordable, at least appoint a spokesperson. think out what needs to be said on a subject and write it down. then send that short comment to the media.
if a personal appearance is requited, get a little coaching on how to do that sort of thing.
the images of companies, as well as those of individuals, are created in great part by what is written and said about them. we all know that, but we sometimes forget that poor information originates with ourselves.
answer the following questions to the text:
2. in what way do all receive information about organization?
3. what should we do if a suitable consulting firm is not available or affordable?
4. how are the images of companies created?
2. The public, customers and competitors all receive information about organization from the media.
3. If a suitable consulting firm is not available or affordable, at least appoint a spokesperson. Think out what needs to be said on a subject and write it down. Then send that short comment to the media.
4. The images of companies, as well as those of individuals, are created in great part by what is written and said about them.