Вставьте подходящие по смыслу слова и словосочетания, опираясь на текст The company had a strong c….r b.…e.
The company c…d the market in the region
Текст
Jake Golden, a manager of a cosmetics company, explains what makes a company successful.
To begin with a successful company has to make a profit. That means that it has to keep costs as low as possible – the cost of manufacturing, for example. Secondly you need to make big sales so there has to be a demand for your products. And of course, you want to be competitive. If your competitor brings out a better product, you can lose customers. They start to order products from your competitor, and you start having problems with distribution. You lose money and, finally, you can go bankrupt.
The most successful companies control the market. That means they have a bigger percentage of sales and a bigger market share than their competitors. Their product is market leader. It sells more than any other product in that sector.
Another factor for success is growth. No company wants to stand still. Successful companies are always finding new markets and new opportunities to grow.
