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ilonctik
ilonctik
13.01.2020 16:34 •  Английский язык

Advertising as persuasion (2) Advertisements want to persuade us to buy particular products. How do they do it? Let’s imagine You’re watching TV. it’s a hot evening. You feel thirsty. You see an advert for a refreshing drink. You see people looking cool and relaxed. You notice the name of the refreshing drink because you think it could be useful for you to satisfy your thirst. Advertisers study how people learn so that they can ‘teach’ them to respond to their advertising. They want us to be interested, to try something, and then to do it again. These are the elements of learning: interest, experience and repetition. If an advert can achieve this, it is successful. If an advert works well, the same technique can be used to advertise different things. So, for example, in winter if the weather is cold and you see a family having a warming cup of tea and feeling cosy, you may be interested and note the name of the tea ... here the same technique is being used as with the cool, refreshing drink. If advertisements are to be learned, there is a need for lots of repetition. But advertisers have to be careful because too much repetition can result in consumer tiredness and the message may fall on ‘deaf ears’. Consumers
learn to generalize from what they have learned. So advertisers sometimes copy a highly successful idea that has been well learned by consumers. For example, the highly successful ‘Weston Tea Country’ advertising for different tea has led to ‘DAEWOO Country’ for automobile dealers and ‘Cadbury Country’ for chocolate bars. Activity 1. Match the text on the left with the text on the right. Соединить половинки предложений + перевод. Предложения писать полностью.
1. You notice the name of the refreshing drink
a. something, and then to do it again.
2. Advertisers study how people learn so that
b. that has been well learned by consumers
3. They want us to be interested, to try
c. they can ‘teach’ them to respond to their advertising.
4. If an advert can achieve this, tiredness
d. too much repetition can result in consumer
5. But advertisers have to be careful because
e. because you think it could be useful for you to satisfy your thirst.
6. Advertisers sometimes copy a highly successful idea
f. it is successful.

Activity 2. Fill in the blanks with the following words: products, relaxed, thirst, elements, achieve, cosy, need, tiredness, highly. Вставить пропущенные слова по смыслу. Предложения писать полностью + перевод.
1. These are the of learning: interest, experience and repetition.
2. You see people looking cool and .
3. So advertisers sometimes copy a successful idea that has been well learned by consumers.
4. If the weather is cold and you see a family having a warming cup of tea and feeling , you may be interested and note the name of the tea
5. Advertisements want to persuade us to buy particular
6. You notice the name of the refreshing drink because you think it could be useful for you to satisfy your .
7. If an advert can this, it is successful.
8. If advertisements are to be learned, there is a for lots of repetition.
9. But advertisers have to be careful because too much repetition can result in consumer

Показать ответ
Ответ:
2005g6224
2005g6224
03.05.2023 18:30

My favorite means of communication is telegram. I like telegram because it's confidential. All messages are securely encrypted with protocols and various encryptions.The most interesting thing about this messenger is that in conversations, no one will know anything about each other if you configure privacy in the settings.Also in this Messenger free music and stickers.At any time, you can share your mood with the other person with various stickers. When Pavel Durov created Telegram, his main idea was privacy, so I admire Pavel Durov and his telegram

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Ответ:
Denis12o9
Denis12o9
19.02.2022 00:38
2) перепишите следующие предложения и переведите их, обращая внимание  на особенности перевода на язык определений, выраженных  именем существительным.  1. the bus stop is far from here. автобусная остановка недалеко от сюда  2. several english physicists work at this problem.  некоторые работают над этой проблемой 3. there are many parks in london.  в лондоне много парков 3) перепишите следующие предложения, содержащие разные формы  сравнения и переведите их на язык.  1. one of the most famous buildings in england is st. paul's cathedral. одно из самых известных строений лондона - собор святого павла 2. this room is smaller than that one. эта комната меньше той 3. the longer is the night, the shorter is the day. чем дольше ночь, тем короче день 4) перепишите и письменно переведите предложения на язык,  обращая внимание на перевод неопределенных и отрицательных  местоимений.  1. at some of the london underground stations there are lifts, others have  escalators.  в некоторых станция лонднского метро есть лифты, в других - эскалаторы 2. any student of our group can speak on the history of london.  людой студент нашей группы может говорить о лондона 3. no park in london is as popular as hyde park.  в лондоне нет парка знаменитей, чем гайд парк 5) перепишите следующие предложения, определите в них  видовременные формы глаголов и укажите их инфинитив; переведите  предложения на язык.  1. this student first came to london in 1996.  come этот студент впервые приехал в лондон в 1996 2. the port of london is to the east of the city.  be порт лондона находится на севере города 3. in a few days she will leave for manchester.  leave через несколько дней мы уедем в манчестер1. the "big ben" clock weighs 13,5 tons. биг бен весят 13.5 тонн(глагол 3 лицо) 2. most of london's places of interest are to the north of the river thames.  большинство достопримечательностей лондона находятся на севере от темзы (сущ мн число) 3. hyde park covers 360 acres.  гайд парк занимает площадь в 360 аров(глагол 3 лицо)
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